Exploding 9 Myths: How Architects and Contractors Really Select Building Products

Dodge Data and Analytics is the leading market research firm in the A+D industry, and they just released a report called Exploding 9 Myths: How Architects and Contractors Really Select Building Products. I found it to be interesting reading, and if you're involved in selling to architects, designers or contractors, I think you'll find it interesting too.

Exploding 9 Myths: How Architects and Contractors Really Select Building Products

Here are the 9 myths Dodge puts forward in this report:

  1. There’s Little Opportunity Once a Project Has Started
  2. Architects Only Pick Products They’ve Used
  3. Architects Have No Interest in New Products
  4. Our Salesforce is Our Best Marketing Tool
  5. Most Specifications are Proprietary
  6. Only Low Cost Products Make the Final Cut
  7. Contractors Have Little Influence on Products
  8. Contractors Will Contact My Distributors/Suppliers
  9. Few Products in the Spec Get Installed

If you'd like to read the full reports, including the opportunities to profit off of these myths, click here to download it.